What's the deal with these movies?īoth movies come from directors with devoted fanbases, feature ensemble casts and grapple with existential dread - to varying degrees. "I wouldn't see Oppenheimer, but I would see Barbenheimer," Robison said. They agreed they probably wouldn't be seeing the former - at least on opening weekend - if not for the latter. They said they had decided earlier in the day to double on Barbie because they had loved it so much, and because they'd bought a movie subscription pass months ago to lower the cost. Mishaela Robison, who saw Barbie on Thursday, was back at the theater with two friends the next night to watch Oppenheimer and then Barbie again. Several of them doing the double feature - either on the same day or back-to-back nights - said they were in it largely for the experience. NPR spoke to more than a half-dozen people at a Washington, D.C., movie theater who were there to see one or both movies Friday night. Roughly two-thirds of those seeing both are starting with Oppenheimer, the spokesperson said. Sixteen percent of the Alamo Drafthouse Cinema chain's guests have bought tickets to both films, a spokesperson for the chain, which has 39 locations, told NPR in an email Friday. are flocking to the theatres in groups, with family, friends, neighbors, to celebrate two different, but amazing motion pictures." "This weekend has captured the cultural imagination in an unprecedented way," association President and CEO Michael O'Leary, told NPR in a statement. Retailers and restaurants have followed suit, offering their own twist on " Barbiecore."Īnd while Oppenheimer has taken a more subdued approach, all the hype appears to have given both movies a boost.įor weeks people have been making memes and merchandise celebrating the mashup, effectively transforming a box-office battle into an unlikely double feature.Īnd it seems many people are actually committing to the bit: The National Association of Theatre Owners projects that more than 200,000 moviegoers will attend same-day viewings of both movies across North America this weekend. and Mattel unleashed a powerful Barbie marketing blitz, with over 100 official brand collaborations. Whatever you call it, it's blown up into a cultural juggernaut. There's Oppenheimer, Christopher Nolan's sprawling biographical thriller about the man known as the father of the atomic bomb, which the director has said will leave viewers "absolutely devastated." And there's Greta Gerwig's Barbie, a fantasy comedy with original songs and enough pink paint to prompt a real-life shortage. The two big movies hitting theaters this weekend couldn't be more different. Jeffrey Williams (left), who rented out a Barbie screening for his birthday, and Andrew Roof pose next to an Oppenheimer poster at the Regal Gallery Place in Washington, D.C., on Friday night.
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